The Golden Years 1949 - 1968
by Richard Copping

Author Richard Copping reveals the secrets of the VW Beetle’s success. Not only was the concept of a cheap but reliable mass produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant that the Beetle soon became an icon. Copping analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia.

Accompanied by color illustrations, this book is a fascinating journey through the development of an automotive phenomenon.

Size: 5.50”W x 9.21”H

96 pages. Softcover. Publisher: Amberley Publishing